Love it or hate it, SEO is going strong and it's likely to stay that way. One of the best ways to optimize your company's search engine results is through the use of social media. Social media enables you to widen your online nets and catch more customers. More customers means more business and more revenue, so it is crucial to understand the link between SEO and social media. Perfecting a SEO/social media combination may take time, but the rewards are definitely worth it.

After an education full of short answers, essay questions, and term papers, everyone is familiar with "writer's block." We all hate it, but love conquering it. However, we usually forget the struggle before we even start writing. Let's call it "creative block" for lack of a better term. We perform our research, we have our conversations, and somehow, we still can't come up with an idea that sticks.

We live in a small island and most of us might already have an idea regarding our culture and way of thinking as Cypriots. Some of our biggest defects as a society also applied in the way we react in Social Media. Web and Social activities keep growing like crazy in Cyprus, having their advantages and opportunities. In such digital times where a Facebook Post or Comment or Like has its meaning to us, to the Brands and People around us, we indeed need to be very cautious in order to maintain a "good" social reputation.

Over the past couple of years there has begun a change in the nomenclature (naming) of that great industry with which we are a part – SEO. Since its inception in the mid 90's, the SEO name has stuck as a name to describe the process of gaining visibility in the organic results of the major search engines (Google, Bing, Yahoo). The term SEO stands for "search engine optimisation", which up until a couple of years ago described the process that SEOs carried out – they attempted through "on page" (changes made to the site) and "off page" (link building) means to raise their client' sites' rankings in the SERPS.

A Great infographic describing the difference between Inbound Marketing and Outbound Marketing

This article is about the People that might never buy or use any of your products and services but they are highly important and will dramatically affect your Online/Offline Marketing Campaign. Maybe one of the biggest arguments between Marketers and Sales managers is whether people outside the target audience and your niche are important to marketing or not. You might want to ask yourself before start reading this article: "How it's possible a 26 year old Male Car Engineer be important on a Women Clothing marketing campaign?" The answer is YES it's important and will play a vital role on your marketing campaign. In this article I will explain why an irrelevant to your target person can help you boost the conversions and success rates of you internet marketing campaign.

In case you haven’t noticed www.google.com.cy is here for some time now. Most of you have already set as your default page, also. So what is really changing in our searching experience with google.com.cy against google.com?

Well, the obvious is that we will get more “Cypriot websites” within the first results, at any search query we do. By Cypriot we mean websites with either .com.cy domain, websites with Cypriot address or websites with a lot of references in Cyprus. But, technically, there is no such a thing as “Cypriot website”, as a website by definition is something global. Google though, using its algorithm will try return to us the Best results regarding the Search Query + Cyprus relevancy.

There was a time where the idea of marketing within the United States was pretty simple, you simply took out an add in your local newspaper, small-town billboards, or on the radio. Than came the Television and the many new methods that commercials brought to the marketing scene. Billboards and physical advertising continued to play a significant role, but the idea of having a commercial to catch potential customers and clients' eyes became equally important. The bad news was that TV and radio weren't cheap, and most small businesses instead had to turn to lower cost methods like newspapers and flyers.