Social media is becoming increasingly important as a marketing tool. In the early days of MySpace and Facebook, social media was something that was reserved for college students and a few people in trendy industries such as music and TV. Today, if you don't have a presence on the main social media websites, you're losing out on a lot of valuable interaction with your customers - whether you're a chef, a store owner, or a software developer. You must master the social web.
If you're at a loss when it comes to social marketing, check out the following articles for some ideas for what to ask your social media agency to do, and where you should focus your efforts.
Okay, so I may be a bit baised since this is a post of my own, but I do think it's worth an inclusion since it offers some valuable advice on just how to get people talking about your brand on Facebook. Since the move to timeline, having people actually talk about your page (as opposed to just becoming a fan then forgetting about it), is more important than ever, so this advice is very valuable.
Youtube is one of the more often overlooked parts of social media, but good youtube videos can be highly effective as a form of branding. This article explains how to put together a youtube channel full of videos that people will enjoy watching.
Most professionals appreciate the importance of LinkedIn, but using it to build a brand can be difficult. This article offers 50 tips for using LinkedIn effectively. You may be familiar with many of these tips, but there's probably going to be quite a few tips that are new to you as well.
Dave Folkens explains how businesses can use Twitter as part of their social media strategy. Using Twitter for business requires a slightly different approach to using Twitter as an individual, and this article explains the importance of engagement, and how to build a strong brand profile.
If you're considering hiring a social media agency to look after your Twitter account, then read this article and take a look at some profiles that are managed by the agency. Do you like what you see?
Social media is a brilliant marketing tool, but it can take a while to learn how to use it effectively. If you're planning on managing your own social media profiles, then the most important thing to remember is that you need to be genuine at all times. Talk to your fans, and make sure that when you post to one of your profiles, you're providing your fans with something interesting and useful. Don't advertise - listen, and converse.