The buzz surrounding popular social networking websites Facebook, Twitter and LinkedIn is deafening yet growing. Businesses from the little Italian joint down on the corner to that online Mustang parts dealer you love use social media as a way to stay in front of their customers all the time, not just when they happen to be passing (or surfing) by.
And while some (albeit quiet) voices question whether or not there is a measurable return on investment from employing social media marketing strategies, the majority of marketing professionals point to increased visibility as the best result of these low-cost sites.