In Webarts we use a new approach of Internet Marketing strategy called Inbound Marketing.
Inbound Marketing strategy is about "getting found" by your customers. In traditional marketing (Outbound Marketing), a marketer "pushes the message" by using techniques like cold calling, sales persons, paid advertising, paid branding, emails, ect. On the other hand by using "Inbound Marketing" concept, a marketer focus on providing useful information and other social activities in order to engage potential buyers, creating trust and relationship between them and your website in order to eventually become loyal customers, naturally. By naturally we mean using the Social Web (free) resources of the Internet that most users spend their time on, like: Search Engines, Video Sites, Social Media, Blogs, Forums, Wiki sites and more.
By analyzing your market we will be able to find where your potential customers or buyers spend their time in the Web. These places will include a variety of social media sites (Facebook, Twitter, Linkedin), Blogs, Public Forums, Online video sites, Document and media sharing, Questions and Answers and more. After that we will actively collaborate with these places and the users (potential customers), in order to engage them and create relationships with them, by providing useful information or helping them regarding your products and services. Vital part of Inbound marketing is Search Engine Optimization (SEO), which you can find more information here
In case you still didnt understand the concept of Inbound Marketing, have a look on the diagram below and on the following example:
Example:
A website owner that is selling mobile phones could create a video explaining the features of the new Apple's iphone and then publishing the video in Youtube for free. The video will have information about the company and link to the website of course. After publishing the video, thousands potential consumers will check Youtube for features and presentations of the new iphone. With a simple video we have successfully created a powerful and trusted channel between our website, Youtube and our users, that will be used to engage and convert them to loyal customers.
What is so special about it?
1. We only engage potential customers that are interested for our products
2. We increase our conversions and sales without paying for advertising
3. We provide useful information for the consumers and they like it
4. We don't bother anyone with paid advertisement
5. We created a trusted long term relationship with our users
6. Our investment will return forever because nobody will delete our video in Youtube
"Stop spending huge budgets on paid advertising, start getting loyal customers naturally"
Inbound Marketing needs a lot of research and brainstorming. Its not as easy as traditional advertising but it has a lot of higher ROI (Return On Investment) and Conversion rate. An inbound marketing strategy will offer to your company not only new customers and profits but it will help you build a strong brand, trusted and long term relationships with your customers.
Why Inbound marketing can be successful for your business?
Inbound Marketing is a cost-effective, measurable and highly successful marketing strategy that can be used from any company. Internet has become a part of our global lifestyle, a personal need, a daily experience. Facebook, Google, Youtube and many other applications are now indispensable to each one of us both personally and professionally. Those social networks have massive communities of people, who can easily and for a low cost become an incredibly effective marketing audience for your business.
Our Inbound Marketing service will provide you the following:
- Internet Marketing planning
- Target / audience research
- Campaign design and development
- Marketing management and monitoring
- Social Media Planning
- Blog Management
- Channel opportunity research
- Customer Research
- Direct leads to your business
- Internet Branding
- Reporting and Analytics and success percentages
- Increase of conversions rates
"Increase your conversion rates and sales, engaging customers that need your products"
Social Media revenues from Online Advertising are huge. Networks like Facebook, Linkedin and other have the largest user database in the world and that established them as the most powerful advertising channels on the Web. Imagine the opportunities for engaging customers, partners and assosiates that are relevant to your niche or to your product and servcies. There a lot of other ways to promote your company, your services and your products on the Web, which is considered one of the most low cost advertising solutions, with outstanding ROI and also some of the best successful measuring tools.
