In Webarts we use a new approach of Internet Marketing strategy called Inbound Marketing.
Inbound Marketing strategy is about "Getting Found" by your customers. In traditional marketing (Outbound Marketing), a marketer "pushes the message" by using techniques like cold calling, sales persons, paid advertising, paid branding, emails, ect. On the other hand by using "Inbound Marketing" concept, a marketer focus on providing useful information and other social activities to engage potential customers, creating trust and relationship between them and your website. Inbound Marketing activities will eventually generate to your Company/Brand loyal customers that will naturally increasing your Sales and Brand Awareness.
How can Inbound Marketing help your Organization?
- Increase your customer's loyalty and trust to your Brand
- Increase your Sales and Profits naturally with no advertising
- Build long term relationships with your customers
- Increase your Social Media visibility and performance (Facebook, Twitter, Linkedin)
- Increase the Conversion rates and ROI
- Increase your Brand Awareness and Company Image
An image to explain the process of Inbound Marketing.
By analyzing and monitoring the market we will be able to find where your potential·customers or buyers spend their time in the Web. These places will include a variety of social media sites (Facebook, Twitter, Linkedin), Blogs, Public Forums, Online video sites, Document and media sharing, Questions and Answers· and more. After that we will actively collaborate with these places and the users (potential·customers), in order to engage them and·create relationships with them, by providing useful information or helping them regarding your products and services. Vital part of Inbound marketing is Search Engine Optimization (SEO), which you can find more information here. Check also our Inbound Marketing Process here
Example:
A website owner that is selling mobile phones could create a video explaining the features of the new Apple's iphone and then publishing the video in Youtube for free. The video will have information about the company and link to the website of course. After publishing the video, thousands potential consumers will check Youtube for features and presentations of the new iphone. With a simple video we have successfully created a powerful and trusted channel between our website, Youtube and our users, that will be used to engage and convert them to loyal customers.
What is so special about it?
1. We only engage potential customers that are interested for our products
2. We increase our conversions and sales without paying for advertising
3. We provide useful information for the consumers and they like it
4. We don't bother anyone with paid advertisement
5. We created a trusted long term relationship with our users
6. Our investment will return forever because nobody will delete our video in Youtube
"Stop spending huge budgets on paid advertising, start getting loyal customers naturally"
Inbound Marketing focus on 3 major areas: SEO, Content and Social Media. Its not as easy as traditional advertising but it has a lot of higher ROI (Return On Investment) and Conversion rate. An inbound marketing strategy will offer to your company not only new customers and profits but it will help you build a strong brand, trusted and long term relationships with your customers.
Social Media is one of the important elements of Inbound Marketing. It is well known that Facebook. Twitter, Youtube and dozens of other Social Networks growth have changed forever the Online Marketing approach, establishing a new communication channel between Customers and Brands. The engagement process and the way now user interact with their favorite brands and products have brought a new level of a dynamic Inbound development. It is not enough to have a website, not enough to tweet about your brand and not enough to have a Facebook page with 1000 likes. Your customers, fans and users are expecting much more now, they need two way communication, real time engagement that will keep them satisfy and also bring to your Brand reputation credit and increase in Sales.
"Increase your conversion rates and sales, engaging customers that need your products"
Why Inbound marketing can be successful for your business?
Inbound Marketing is a cost-effective, measurable and highly successful marketing strategy that can be used from any company. Internet has become a part of our global lifestyle, a personal need, a daily experience. Facebook, Google, Youtube and many other Social Media applications are now indispensable to each one of us both personally and professionally. Those social networks have massive communities of people, who can easily and for a low cost become an incredibly effective marketing audience for your business.
Our Inbound Marketing service will provide you the following:
- Internet Marketing Stradegy and Planning
- Target / audience research
- Campaign design and development
- Marketing management and monitoring
- Social Media Planning
- Blog Management
- Channel opportunity research
- Customer Research
- Direct leads to your business
- Internet Branding
- Reporting and Analytics and success percentages
- Metrics and Insighs
