SEO is a highly specialized service that will help your website perform better, improving visibility increasing conversion rates and sales. SEO started as Search Marketing and as the service to help your website rank higher in Google and other Search Engines but now is way more than that. World Wide Web is changing fast and companies are feeling more and more the needs and opportunities of the Internet and what they can succeed from their own Website.
How can SEO help your Organization?
- Increase your website rankings in Google and other search engines
- Increase your company's visibility in Web
- Increase your Social Media visibility and performance (Facebook, Twitter, Linkedin)
- Increase the Conversion rates of your website
- Increase your Sales and Customers
- Increase your Branding and Image
Search Engine Optimization by definition is the process of improving the visibility of a website in the search engines and other social media and Web 2.0 websites via natural and un-paid results. Nowadays SEO is part of every Company's Marketing strategy and thats how we deal with it here. Search Engine Optimization is the service that will lead your Online business to success. In Webarts we offer SEO services as a stand-alone service or as part of our Inbound Marketing service.
"They’re looking for you. We can help them find you"
Search Engines like Google and Social Media like Facebook and Youtube are few of the most visited places that people spend their time when they are looking for a particular information, a product or a service. Search Engine Optimization is the procedure that will help your company establish an effective attendance to these places, engaging potential customers to buy your products and services. SEO service can be applied for Cyprus or even Global market.
Search Engine optimization includes hundreds of activities to be done in order to be successful. Google and other search engines use hundreds of parameters to evaluate how a website will rank in the search results. Also, since Google wants the search results to be organic and natural they rarely announce clues on their algorithm which make our work even harder and at the same time exciting and challenging.
Our Cyprus SEO professionals follow a sophisticated methodology not only to rank your website as high as possible in Google and Search Engines but also leverage any organic Web opportunity, increasing your conversions, sales and customers. This methodology has been developed after years of experience and is dynamically changed to meet the ongoing updates of the search engines and the Internet trends.
"SEO is not Advertising, Is the natural way to increase your conversions"
Search Engine Optimization is a service that needs caution and a lot of research. It also includes hundreds of tasks that need to be checked and completed. Some of them are dynamically change according to the client. So an organized process is a must in order to succeed the conversions we seek
Our SEO service use the following process:
1. Research and Planning
In the first phase of Planning and Analysis we will do a brief market analysis of the industry and various aspects on the website, in order to find the most relevant resources. We will examine all the opportunities and target the most accurate keywords and visitors for your product and services. The research will provide us all the data we need in order to plan a successful SEO process.
It includes:
- Website Analysis
- Market Analysis
- Social Media Analysis
- Competitor Analysis
- Keyword research
- Social Media research
- Link and reference opportunities
- Content analysis
- Internet Marketing Reports
2. On page Optimization
In the On-page optimization phase we will run usability and analysis tests in order to indicate everything that needs improvement. Every improvement will be made considering the user experience and following Search Engines Guidelines. On-page optimization will help us increase the conversion rates from visitors on the website. This phase activities are the 20% of total SEO importance.
- User level Improvements:
- Usability tests
- Improvements on Design and Layout
- Feedback from users
- Monitor user performance
- Conversion optimization
- Search Engines Level Improvements
3. Link building
SEO is not only about ranking first in Google, is about increasing your company visibility in the Web where potential customers can find about your products and services. While we apply our SEO techniques we will develop big reference points of your website across the Web, including blog posts, relevant articles, directories, social media, Web 2.0 sites, Press releases and much more. These references will return visits and potential customers to your website forever.
We will create and implement a strategy in order to acquire valuable links and references from other websites to your website in order to increase the Page Authority and rank better to Google. These links will be as quality targeted links possible that will increase your website's traffic and targeted visitors, by ranking higher in search engines. Some of our techniques are:
4. Results evaluation and reporting
Every month a detail report will be created and will also be shared with the client. We will evaluate and discuss the results, in order to build the next month strategy.
- Google analytics report and evaluation
- Ranking positions and keywords evaluation
- Traffic analysis
- Social Media Report
- On Page report
- Competitor's Report
- Trend analysis
- ROI evaluation of visitors
- Quality and effect of backlinks
- Conversion Rates
5. Maintain
Even if we succeed our goals by the end of the SEO implementation we will need to maintain the positions in Search engine with some effort. Maintaining what have already succeeded might be an easier task but it's something that needs to be done. We will continue working and reporting as long as the client is happy with the results and its ROI with our service.
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